Managing Corporate Intelligence: A Simple Guide to Tracking and Valuing Your Knowledge Assets

Corporate Intelligence is a goldmine often overlooked. It encompasses the collective knowledge a company holds about its customers, vendors, and partners—essentially, all the interactions and data points that drive your business forward. But how do you manage this intangible yet invaluable asset effectively? Let’s dive into practical strategies to track and organize your corporate intelligence without overcomplicating the process.

Corporate intelligence encompasses the wealth of data a company accumulates over time about customers, prospects, leads, sales opportunities, and all the associated interactions

Problem-solving sounds simple enough: figure out what’s wrong and fix it. But in business, it’s not just about solving the immediate issue—it’s about ensuring the problem doesn’t happen again.